Birthdays: Johann Wolfgang von Goethe, Leo Tolstoy, George Villiers the Duke of Buckingham- minister of James I, O'Flagherty, Donald O'Connor, Charles Boyer, Karl Boehm, Bruno Bettleheim, Ferdinand Horvath, Ben Gazzara, Jack "King" Kirby, Janet Evans, Ron 'Louisiana Lightning' Guidry, Nancy Kulp, Daniel Stern, Shania Twain, Charles Solomon, Jack Black is 46, Rita Coolidge is 54.
1922- The first broadcast commercial on radio. It was for a real estate firm Queensboro Realty lasting ten minutes and cost $100 dollars. The firm selling suburban homes in Queens NY immediately did $100,000 worth of business. The business world took note of this new method of advertising.
1934-Writer Upton Sinclair was nominated for Governor of California on the Democratic ticket by over half a million votes. This shocked the California power-elite because Sinclair was a radical whose grass roots organization EPIC (End Poverty in California) advocated socialist solutions to the Depression. Even FDR kept his distance from Sinclair.
Powerful forces enlisted Louis B. Mayer, Irving Thalberg and other Hollywood conservatives to ensure Sinclair's defeat by creating the first modern negative media campaign. This included phony newsreels of actors dressed as hobos saying how they're going to California to sponge off the taxpayers. Walt Disney's lawyer, Gunther Lessing, demanded Ward Kimball take the "Sinclair for Governor" sign off his car window.
Governor Frank Merriam who earlier that year had ordered troops to shoot down striking San Francisco longshoremen and their families won re-election.
1963- Dr. Martin Luther King gave his "I Have a Dream" speech in front of the Lincoln Memorial at the climax of the first ' Poor People's March 'on Washington”. Organizer A. Phillip Randolph conceived a poor people’s march taking weeks not unlike the Bonus Marchers of 1929. The sympathetic John F. Kennedy administration prevailed upon them to keep it to one day to reduce the chance of violence and maximize media exposure. They had planned for 100,000 but they got 400,000. Movie stars like Sidney Poitier, Marlon Brando, James Garner, and Charlton Heston attended.
1990- Computer pioneer Sandy Lerner was fired from the company she founded- Cisco Systems.